After more than three decades of being concealed in books, magazines and comic strips, Waldo has found new hiding spots all across the Denham Springs Antique Village.

And local merchants want you to find him.

The annual “Where’s Waldo?” contest is underway, giving people of all ages the chance to win prizes if they can spot the popular cartoon, created by English illustrator Martin Handford, through the end of July.

The iconic children’s book character — famous for his wide-rimmed glasses, striped sweater and hat, and trademark grin — can be found in 32 shops across the Antique Village, the most ever for the contest that began locally more than five years ago.

Those wanting to take part in the month-long contest can visit Cavalier House Books to pick up their “Waldo Passport,” which they’ll get stamped whenever they find him in any of the participating shops.

Each person who gets at least 12 stamps will receive an "I Found Waldo" sticker or button, a coupon good for $1 off any Waldo book, and an entry into a grand-prize drawing, which will be held at Cavalier House Books at the end of the month.

This year's grand prizes include Waldo sticker books, Waldo coloring books, and a six-volume deluxe set of Waldo books.

The Antique Village also encourages participants to keep up with the search online using #DSwaldo. 

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