Denham Springs startup launches high-protein Crunchy Puffs, bringing Louisiana flavor to snack aisles

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DENHAM SPRINGS, La. — Dr. Seitan’s™, a new food startup dedicated to revolutionizing the snack industry, has introduced a line of delicious, high-protein Crunchy Puffs. Combining traditional flavors,  modern nutrition, and nostalgic branding, they are setting themselves apart to put Louisiana on the map in this category.  

"The people of our state aren’t going to eat 'healthy' unless it tastes great. We decided to use our experience to show that snacks can live up to our taste preferences, no sacrifice necessary!" said Alex Kreilich, an Exercise  Physiologist and Founder. "People are looking for snacks that are not only good for them but also exciting to eat. Our brand is focused on fun and taste first; it also just happens to be vegan-friendly.”  

“As a dietitian, I always recommend eating whole foods first. But if you’re going to snack or take a protein  supplement, this is a much better option than what’s out there.” Elise Kreilich, wife and co-owner said. She is  currently getting her PhD at LSU in Human Nutrition and has over a decade of experience as a clinician.  

The initial lineup lets you choose between sweet and savory flavors:  

  • Cajun Chili Cheeze: Just a little bit of heat lets you finish the whole bag, 20g of protein
  • CinnaToast: Tastes just like your favorite cereal, but with 18g of protein. Just don’t put these in milk!  

All Dr. Seitan’s™ products are made without artificial flavors, colors, or preservatives. Their Crunchy Puffs are currently available at most grocery stores in the Greater Baton Rouge area and are launching statewide at  Rouses starting in February.  

About Dr. Seitan’s™:  

Dr. Seitan’s™ is a product line owned by Louisiana-based CryLick Creations LLC and is on a mission to create  innovative, high-protein, plant-based snacks that are bursting with flavor. We believe in the power of plants  and the taste of tradition, and we’re dedicated to making a delicious and satisfying snacking experience for  everyone.